Introduction
Hello there, Western Australia! As the team behind the successful Tommy Sugo brand and these dynamic school incursions, we know what it takes to thrive in the modern business world. It’s not just about textbook knowledge; it’s about practical application, confidence, and the grit to pitch an idea. That is exactly why we created a program centered around hands-on entrepreneurship and delivered directly to your school. We proudly offer the best WA incursions teaching marketing and sales, turning abstract business theory into engaging, unforgettable action for students from Year 5 to Year 12.
Our sessions are spearheaded by Nathan Baws, a successful entrepreneur and Shark Tank Australia alumnus. Nathan brings genuine business experience and infectious energy that sticks with students long after the presentation ends. He demystifies the world of commerce, showing students that anyone can be an innovator. If you’re looking for educational programs that deliver real skills and inspire students to take initiative, look no further. Our WA incursions teaching marketing and sales are the ultimate tool for preparing your students for a competitive future.
Critical Takeaways for Educators and Parents
- Authentic Presenter: Sessions are run by Nathan Baws, a real entrepreneur with first-hand experience pitching on national television.
- Skill Focus: Heavy emphasis on practical skills like negotiation, public speaking, teamwork, and financial literacy.
- Engagement Guaranteed: The Shark Tank format is inherently exciting and transforms passive learning into active, high-energy participation.
- Flexible Options: Three structured packages are available, perfectly suiting different age groups, learning objectives, and school schedules.
- Immediate Application: Students learn concepts they can use immediately, especially in the practical sales and fundraising components.
Bringing the Real Business World into Your School Hall
The biggest gap in traditional education is often the distance between theory and real life. We bridge that gap completely. When Nathan Baws steps into your school, he doesn’t bring a dry lecture; he brings the excitement, the challenges, and the actionable lessons learned from launching, growing, and pitching a real business. We ensure our WA incursions teaching marketing and sales provide unfiltered insight into the mechanics of success.
Learn from the Australian Entrepreneurial Journey
Nathan shares his personal story of founding Tommy Sugo, detailing the pivotal moments of marketing the product, scaling the sales, and eventually standing before the Sharks. This genuine narrative- complete with exclusive behind-the-scenes footage- provides immediate context and credibility that textbooks simply cannot match. It makes the lessons of perseverance and market strategy instantly relatable to students in Perth.
Why Enthusiasm Beats Experience
One key lesson we impart is that genuine passion and a clear vision often outweigh early experience. Nathan’s approach to running these WA incursions teaching marketing and sales is based on showing students how to leverage their natural enthusiasm and creativity. We demonstrate how marketing is essentially storytelling and that the best sales pitch comes from truly believing in your product.
Simple Business Concepts, Profound Impact
We take complex business terminology and make it simple. Concepts like “return on investment,” “target market segmentation,” and “value proposition” are broken down using examples students understand- from social media trends to everyday purchases. This simplicity ensures that every student, regardless of their current academic level, walks away with a clear understanding of core business functions.
Inspiring Local Confidence
It is vital for students in Western Australia to see local success stories. Nathan is proof that big ideas can start right here. By offering our WA incursions teaching marketing and sales, we hope to encourage students to look at their own community and identify opportunities for innovation, fostering a mindset of local enterprise and growth.
Deconstructing the Science of Sales and Marketing
Sales and marketing are often seen as separate disciplines, but they are intrinsically linked. Marketing creates the need and the interest; sales finalises the transaction. Our incursions teach students how these two forces work together to drive a successful business.
The Anatomy of a Perfect Pitch
What makes a pitch compelling? We teach students the structural components required: identifying the problem, presenting a unique solution, and clearly communicating the financial benefit. This training is not just for business; it is crucial for presenting assignments, interviewing for jobs, and advocating for ideas in life.
Hands-On Marketing with Real Products
In the sales training package, students engage directly with real Tommy Sugo products. They must develop quick marketing strategies on the spot, decide on pricing, and then attempt to sell. This practical environment eliminates guesswork. They receive immediate feedback on whether their marketing message landed effectively and whether their sales approach succeeded, making the lessons stick.
The Art of Handling Objections
One of the hardest parts of sales is dealing with customer hesitation or objections. We teach students techniques for active listening and turning an objection into an opportunity. This skill set builds resilience and adaptability, demonstrating that a ‘no’ is merely a pause in the conversation, not a final answer.
Understanding Consumer Behaviour
Why do people choose one product over another? We explore the core motivations- emotional, functional, and financial- that drive purchase decisions. Students learn how to craft marketing messages that resonate with specific demographics, teaching them the foundational skill of market research and audience understanding.
Customising the Experience: Our Three Impactful Packages
To ensure maximum relevance and impact, we offer three tailored programs. Every school is different, and we are committed to providing the right level of inspiration and practical engagement through our highly sought-after WA incursions teaching marketing and sales.
Option A: The Entrepreneurial Spark (30–60 minutes)
Perfect for assemblies or introductory sessions, this package focuses purely on motivation and inspiration. Students hear Nathan’s story, watch the iconic Shark Tank clip, and engage in a fast-paced Q&A. It’s a high-impact, low-logistics way to introduce the concept of entrepreneurship and the importance of commercial thinking. This option is ideal for large, mixed-age groups.
Option B: From Insight to Income (30–60 minutes)
This popular package combines the motivational presentation with tangible, hands-on sales training. Students participate in a real fundraiser, learning about commission, negotiation, and closing the deal using real products. This package delivers fundamental financial literacy and sales training, making it a powerful example of WA incursions teaching marketing and sales that yields real financial benefits for the school or charity.
Option C: The Ultimate Immersion (1 hour + extended judging time)
The premium Shark Tank-Style Student Pitch Event. Teams develop their own business ideas, craft a pitch deck, and then present to a panel of ‘Sharks’ led by Nathan. This is a comprehensive, deep-dive exercise in teamwork, financial modeling, and high-stakes presentation. It is the pinnacle of our program and the most immersive.
Scalability and Adaptability
All three options can be scaled to suit different group sizes, from a single classroom of senior Business students to an entire year level of Year 8s exploring careers. We ensure the session length and content depth are adjusted so that every student maximises their learning from our WA incursions teaching marketing and sales.
The Foundation: Building Financial Literacy Confidence
In today’s world, financial literacy is non-negotiable. Our program goes beyond basic budgeting by teaching students how money works in a real business context. We focus on the creation of wealth and value, not just the management of funds. This practical focus is a key benefit of booking our WA incursions teaching marketing and sales.
Costing, Pricing, and Value Perception
We give students a simple formula for understanding costs (fixed and variable) and how these dictate pricing. Students learn that setting a price is a strategic marketing decision, not just a simple calculation. They explore the concept of value perception- why someone might pay more for one product over another- a vital component of successful marketing.
Understanding Risk and Reward
Every entrepreneurial decision involves risk. We use scenarios to help students assess potential outcomes and understand the link between calculated risk and potential reward. This critical thinking module is essential for developing a responsible, yet ambitious, mindset towards business ownership, skills that are integrated into our WA incursions.
The Basics of Revenue and Investment
Students learn the difference between revenue (money coming in) and profit (money kept after expenses). In the Pitch Event, they must calculate and project simple financials, including what they would ask an investor for and how they would use those funds. This demystifies the world of capital and investment.
Financial Confidence for Life
The goal is to instill a sense of financial control. By understanding the levers of a business- costs, sales, and marketing- students feel empowered to manage their own money and future financial choices confidently. The practical application through our WA incursions teaching marketing and sales ensures this knowledge is internalised.
Collaboration and Pitching: Essential Enterprise Skills
The pitch event is about more than selling; it’s a high-stakes lesson in teamwork, time management, and clarity. Working in groups to create a viable business idea and then present it under pressure develops crucial professional skills that employers value highly. This high-pressure, exciting format makes our WA incursions teaching marketing and sales so effective.
The Power of Team Synergy
Students quickly learn the importance of delegating tasks based on individual strengths- the visual designer, the finance guru, the charismatic presenter. Managing group dynamics and delivering a cohesive final product under time constraints is an invaluable lesson in team synergy, a core competency developed during these WA incursions teaching marketing and sales.
Mastering the Art of Storytelling
A pitch is a story with a call to action. We guide students on how to weave a compelling narrative that captures the ‘Sharks’ attention immediately. They learn the structure: introduce the hero (the customer), identify the villain (the problem), and present the magical solution (their product). Effective storytelling is the heart of both sales and marketing.
Critical Thinking Under Duress
The Q&A session with the ‘Sharks’ is challenging and fast-paced. Students must think critically and respond diplomatically to tough scrutiny. This exercise builds resilience and confidence, teaching them to stand by their projections and decisions even when challenged.
Celebrating Every Effort
While only one team can win the investment, the true success lies in the participation and the learning process. We ensure the environment is supportive and that every student receives constructive, useful feedback on their presentation, reinforcing the value of effort and learning through action.
Why WA Schools Choose Our Focused Incursions
Perth schools are discerning, and they want programs that offer more than entertainment- they want programs that deliver measurable educational outcomes. Our reputation for excellence in WA incursions teaching marketing and sales is built on our ability to combine high engagement with deep, practical learning.
Local Business Expertise, Global Standards
We use WA examples and speak in a distinctly Australian voice, but the business principles taught are globally relevant. Students are exposed to world-class entrepreneurship strategy tailored for the local market, making these WA incursionshighly effective for the Western Australian student.
Low Prep for High Impact
We understand the pressures on teaching staff. Our incursions are designed to be smooth and easy for your school to host. We handle the content, the materials, and the energy. Your only job is to provide the space and the students ready to learn.
A Positive, Joyful Learning Environment
Learning about business should be fun! Our sessions are high-energy, positive, and full of humour. We avoid unnecessary jargon, ensuring the lessons are simple, clear, and easy to recall. We aim to create a lasting, positive association with enterprise education.
Future-Proofing Student Skills
The modern job market demands adaptable, creative problem-solvers who can communicate effectively and manage money smartly. By focusing intensely on WA incursions teaching marketing and sales skills, we are helping to future-proof your students, regardless of the career path they eventually choose.
Testimonials That Speak Volumes
We are proud of the feedback we receive from principals, teachers, and parents across Perth who attest to the immediate uplift in student engagement and confidence following our sessions. The consistent, positive impact solidifies our position as the leading provider of focused WA incursions teaching marketing and sales.
Conclusion
The time for passive business education is over. If you want your students to be truly prepared for the future- whether as entrepreneurs, employees, or financially literate citizens- they need practical skills delivered by those who have lived the experience. Our Tommy Sugo Shark Tank Presentations, led by Nathan Baws, offer the perfect blend of inspiration, practical sales training, and high-stakes presentation experience. We are here to deliver exceptional WA incursions teaching marketing and sales that will fundamentally change how your students view the world of enterprise.
Give your students the ultimate educational advantage. Contact us at https://tommysugo.com.au/ today to discuss package options and book a date.
FAQs
1. How is the entrepreneurship content adapted for the different maturity levels of Year 5 students versus Year 12 students?
The core narrative of Nathan’s journey remains constant, but the application and terminology are carefully adjusted. For Year 5-7, we focus on basic concepts like identifying a need, creating a simple product, and the importance of teamwork and ethical conduct. The sales training is structured around fun, achievable goals. For Year 10-12, we introduce complex topics like return on investment, market research methodology, and valuation, tying the pitch events directly into senior business curriculum outcomes.
2. Can the program be tailored to focus on a specific industry or sector relevant to our local area, such as mining or tourism?
Yes, absolutely. While the core example is food manufacturing (Tommy Sugo), Nathan is an experienced entrepreneur and can easily contextualise the sales and marketing principles to align with a specific local industry focus upon request.
3. What are the key soft skills students develop during the Pitch Event beyond public speaking?
The Pitch Event is a holistic soft skills workshop. Beyond overcoming the fear of public speaking, students drastically improve their ability to handle pressure, think on their feet (especially during the Q&A), engage in complex negotiation, manage internal group conflicts, and develop high-level persuasive communication. They learn the art of non-verbal cues and how to project confidence and authority, which are essential skills for any professional setting.
4. How does the incursion teach students about intellectual property or brand protection?
We cover brand creation and protection conceptually. Nathan shares stories about the importance of naming, packaging, and the process of building a distinct brand identity (like the Tommy Sugo logo and product names). For the senior groups, we introduce the concept of intellectual property and why protecting a unique business idea is a crucial part of the entrepreneur’s strategy.
5. If we choose the fundraising package, does the school need to handle the inventory and ordering of products?
We make the process simple to ensure minimal logistical burden on the school. We coordinate the delivery of the Tommy Sugo products and provide clear instructions for the students on handling the sales. The focus remains on the learning process- the marketing, the negotiation, and the money management- rather than the heavy logistics.
6. Do you offer any post-incursion resources or follow-up materials for teachers?
Yes, we provide framework ideas and follow-up activities designed to maintain the momentum and enthusiasm generated by the incursion. These resources include suggested classroom discussion prompts, ideas for mini-business simulations, and structures for launching a school-based ‘Enterprise Club.’ This ensures that the concepts introduced during the high-energy session can be reinforced and developed over the following weeks in the classroom environment.
7. How are the ‘Sharks’ instructed to give feedback during the student pitch event?
Nathan guides the judging panel- which usually includes teachers and community members- to provide feedback that is constructive, specific, and focused on business viability. The goal is never to crush an idea, but to challenge the students’ assumptions about market size, pricing, and execution.
8. Is the program only suitable for students who express an interest in starting a business?
Not at all. While the format is entrepreneurial, the fundamental skills taught- financial literacy, communication, negotiation, confidence, and critical thinking- are essential life skills for everyone. Whether a student pursues a career in medicine, trades, or the arts, the ability to manage money, articulate value, and lead a project is universally beneficial.
9. What is the maximum number of students that can participate in a session?
The maximum capacity depends on the package and the venue. For the motivational presentations (Option A), we can accommodate very large assemblies (300+ students) provided the venue has adequate AV equipment. For the Pitch Event (Option C), we typically recommend managing the event for up to 60-80 students who are actively pitching, allowing for higher quality presentations and judging feedback. We adjust group sizes for optimal interactive learning.
10. How does the incursion address ethical considerations in marketing and sales?
Ethical practice is interwoven throughout the entire program. During the sales training, we stress the importance of honesty, transparent communication, and genuine customer service. Nathan shares experiences of how long-term business success is built on trust and integrity, not short-term gain. Students learn that effective marketing is about providing authentic value, not deception or aggressive tactics, reinforcing the necessity of ethical decision-making in all business dealings.
